Who is inktomi corporation

Yahoo's prospects are looking better after doubts about its sustainability emerged during the dot-com crash and advertising slump of the past year. The Sunnyvale, Calif. Inktomi's paid-inclusion technology will add to Yahoo's revenue. Inktomi's program places paid advertisers in a pool, then ranks the pool members by relevance to a user's search terms, as opposed to Yahoo's current pay-for-placement service run by Overture Services Inc. Yahoo's stock was up 41 cents, or 2. Inktomi's stock was up 44 cents, or Inktomi has approximately employees remaining after the sale of its enterprise search business to Verity Inc.

It's too early to know exactly how current Inktomi employees will be affected by the deal, Weiner said. Here are the latest Insider stories. More Insider Sign Out. Sign In Register. Sign Out Sign In Register. Latest Insider. Check out the latest Insider stories here. The arms dealer strategy worked for a while. Yahoo, Microsoft Corp.

The company took on the cultural aura of dot-com highfliers. Its devoted workers let off steam with indoor water-gun fights. Employment rose from to 1, The stock split twice. But cracks soon appeared in its strategy. Its clients were exceedingly fickle about the need for search engines. Sometimes they regarded search as central to attracting users, sometimes only peripheral.

Generally they were loath to pay much for it. When the Starr Report generated online demand of , copies a minute without crashing the Net, the principle was proved. A year later, thanks to the telecom crash, that revenue dropped by half and never recovered.

The first layoff of employees came in April ; two further rounds followed that year, and more the next. But by then the online world was back in the thrall of search, driven by the epiphany that advertisers would pay cash for prominent placement on a page of search results.

Inktomi had developed a targeted ad server as early as Brewer returned to the Berkeley faculty after the Yahoo merger. His momentary status as a paper billionaire did bequeath him, however, a taste for seeking big solutions for big problems. Los Angeles Times columnist Michael Hiltzik writes a daily blog appearing on latimes. Follow him on Twitter at twitter. All Sections. About Us.